You wear multiple hats as a business owner. Obviously, you’re the operations manager every day you walk into the store or warehouse. But you could also consider yourself an accountant, salesperson, and head of customer service.

There’s not one thing at your business that doesn’t run through you, including marketing efforts. Speaking of which, take a moment to consider your marketing and advertising strategies for a moment. Are you just banking on word of mouth referrals and the idea that any customer who walks through your door will become a customer for life?

This kind of approach may have been sufficient a decade ago. In 2018, though, the marketing world is an absolute beast. Small business owners who want to make money and stay competitive must be willing to take a multifaceted approach.

What do we mean by this exactly? For one thing, it’s imperative to have a well-designed website that explains to users who you are, what you do, and how to get a hold of your team. Once your website is good to go, you can focus on attracting and retaining leads with paid ads, social media, search engine optimization, and email marketing.

Online content is king at the moment. That said, visual and tangible items such as banners remain incredibly effective. As aforementioned, you can’t just limit your marketing efforts to just one or two sectors.

Keep reading to learn how custom banner printing can be a cost-effective advertising tool.

Banners build a brand – A business without a brand probably isn’t going to last very long. Sure, you might have the best product in the world or years of experience specializing in a particular service. Unfortunately, without an established brand, any business is sure to fail.

Promotional banners can evoke a certain reaction. For example, maybe you want customers to feel happy or relaxed. In any case, the purpose of a banner is to encourage others to take some sort of action.

It goes without saying that the color, design, and slogans of your banner should reinforce the brand. Doing so allows the audience to associate the design with your product. If you’re at all curious about how the psychology of branding works, look at messaging examples from major brands such as Nike, Coca-Cola, McDonald’s, etc.

Banners work in tandem with your online marketing strategies – Let’s say you decided to open your own restaurant. For months before the grand opening, you dedicated a good chunk of your time toward marketing. In addition to creating a user-friendly website, maybe you also created social media accounts to bolster attention for your business.

These are both proactive, yet crucial steps to take as a business owner today. Now that you’ve established a brand and online presence, it’s time to consider supplementary marketing resources such as banners.

Think about it for a moment. The grand opening is just a few weeks away and you want to get as many customers as possible into your restaurant. There’s no question that a professionally designed banner can have a lasting impact on people, especially when it includes information such as the company’s website, social media links, contact information, and even a QR code for immediate purchases.

Banners provide much-needed versatility – Banners come in various sizes and types, so you can easily determine which is most suitable for your business. Does it make sense to have a large banner that customers notice before walking in the door? On the other hand, are you interested in adding some indoor signage?

Banners remain an effective way to promote your business. We have yet to run into a business owner who doesn’t appreciate the versatility of a high-quality, custom banner.

Be sure to read “Reasons Why Your Business Should Use Banners” for more information.

Now that you know the importance of signage for your business, it’s time to discuss the design phase. Frankly, the most common mistake we see is when people without any professional design experience take banner creation into their own hands. If you’re really wanting to put time and money toward banners, then why not consult an expert before getting started?

Here are some mistakes to avoid when designing banners for your business:

Using small text – You’re willing to spend hours creating beautiful pieces of signage for your business. The graphics have been selected and you’re ready to hang the banners inside and outside. Before considering it a done deal, though, try reading the messaging from a distance.

If you can’t decipher it because the text is too small, there’s going to be a problem. The first thing is that you just wasted hard-earned money on a poorly designed banner. Not only that, but you’re now racing against the clock as you try to create new signage before customers arrive.

Solution: Always use large text when designing your own banners. You want to attract attention from more than just a few feet away. The easier your banner is to read, the more likely it is that customers will enter your store.

Choosing an unreadable font – This ties in with the first mistake. Your first inclination might be to choose a font that’s fancy or unique. After all, you want your banner to stand out from others.

Just remember that readability is a key factor when designing your signage. It’s certainly not a good thing if someone has to squint from a foot away just to see the banner. At Banner Gator, we recommend simple, yet readable sans-serif fonts.

Conveying an overly complex message – Let’s say that someone stops to look at your banner. Maybe they’re in the middle of a run or shopping at nearby stores. Whatever the case, you have only a few seconds to communicate your message.

Do you really think people will stop to read through paragraph upon paragraph of text? Probably not, so be sure to provide a simple message that gets them in the door. If you can do that, your banner has accomplished its goal.

Selecting the wrong colors – Want your banner to pique the interest of people down the street? Then it’s essential to design your banner using appropriate colors. We recommend taking some time to figure out which colors evoke the right emotions for your message.

Is your business (and brand) most associated with excitement, love, and/or passion? Then you’ll probably want red to be the focal point of your banner. Purple is a good color choice if your business is more geared toward relaxation.